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quotes[0]='It\'s really important for us to be able to build good relationships with our customers. It has been really helpful to attend cultural workshops before working with customers and colleagues from different countries.<br><br> <b>Annika Bruns, Astra Zeneca</b>'

quotes[1]='Our international business language is English but our day to day operations around the world are conducted in the native tongue. Anyone who is fluent in at least one other language has a clear advantage - both in business and socially. <br><br> <b>Nigel Orchard, VP Unilever</b>'

quotes[2]='Undergraduates and graduates make up a significant proportion of our language-skilled workforce so every time Liverpool makes a positive impact on the international stage it benefits companies like us.<br><br> <b>Asif Hamid, CE Arvato Services</b>'

quotes[3]='Our international clients really appreciate it when our staff make the effort to speak to them in their own language, even if it is limited to the odd bit of social chit-chat.<br><br> <b>Nigel Wallis, DWF Solicitors</b>'

quotes[4]='In an increasingly global market, foreign languages are vital for business to succeed. Many of our lawyers speak a number of different languages enabling them to work across many jurisdictions.<br><br> <b>Michael Prince, Liverpool DLA</b>'

quotes[5]='We must appeal to all nationalities and communities. It is therefore extremely important that we have the capabilities in our organisation to communicate in a range of different languages.<br><br> <b>Paul Khan, National Museums Liverpool</b>'

quotes[6]='In terms of business development, foreign languages are essential for effective customer service and to promote growth in international trade.<br><br> <b>John Mutch, Mersey Maritime</b>'

quotes[7]='Only 6% of the world\'s population are native English speakers<br><br> <b>CILT, The National Centre for Languages</b>'

quotes[8]='75% of the world\'s population does not speak English at all.  <br><br> <b>David Crystal: University of Wales, Bangor</b>'

quotes[9]='80% of export managers in the UK cannot competently conduct dealings in even one foreign language.<br><br> <b>British Chamber of Commerce survey, 2004</b>'

quotes[10]='It is a dangerous assumption... believing that English is the only language needed for communication in a multilingual world.  If we are complacent about tackling language issues I believe we will do serious damage to our competitiveness and to our future prosperity. <br><br> <b>Isabella Moore, Director CILT</b>'

quotes[11]='What\'s the point in trying to trade internationally without respect for other countries\' language and culture? <br><br> <b>David Jones, Alphasonics</b>'

quotes[12]='It\'s amazing how something as simple as translating sales literature can transform attitudes in an overseas market. Just making the effort to communicate in a prospective customer\'s language makes all the difference.<br><br> <b>Tony Macdonald, TRM Electronics</b>'

quotes[13]='Although language is vital to good international relations, it is important not to forget cultural awareness when considering international sales. <br><br> <b>Frank Furness</b>'

quotes[14]='The use of language is one of the key drivers in our business. It\'s our reason for being. Without it we wouldn’t have a business.  <br><br> <b>Robert Jones, E21</b>'

quotes[15]='Whilst English in the main is well spoken throughout Europe, dealing with international companies means it\'s becoming increasingly necessary for communication to be two way in order to put yourself one step ahead of the competition.  <br><br> <b>David Boden, IPB</b>'

quotes[16]='Net surfers are ... three times as likely to carry out a transaction, if the site communicates its contents in their own language and culture.  <br><br> <b>Forrester Research</b>'

quotes[17]='It is clear that languages and the ability to communicate in a host country\'s language gives greater insight into the customer\'s culture and as a result allows you to better understand their requirements.<br><br> <b>Steve Bennett - Transition  Plus</b>'

quotes[18]='I simply had to learn Japanese if I was to succeed over there. I\'m 100 per cent confident that it\'s improved sales.<br><br> <b>Barry Chaytow</b>'

quotes[19]='An international bank needs to use more than one language.  <br><br> <b>Steve J Ford - Senior Manager, Corporates Capital & Risk, HSBC Bank Plc</b>'

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