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Languages for Marketing...

 

The benefit of languages in Marketing and PR is illustrated to students from Flixton Girls High School by experts from Manchester's Smith & Smith PR.

For the second year running, with the support of RLN NW, they have a Business Language Champion Day with a hands-on approach to languages and Marketing. The day starts with a visit from PR Account Director Susan Tongue who shares her experience and passion for Marketing/PR and how languages play a role in her job on a daily basis. Then a group of students visit the company and meet the company directors Nathan and Jane Smith and the rest of the team, and share the enthusiasm of the whole team who show them some of the assignments they are working on, including the use of languages.

Being part of the Business Language Champions scheme has had a hugely positive impact on our team. As well as enabling us to give something back to the community we work in, we're able to help pass on the languages legacy to empower and encourage the young linguists who are so vital to the future of our business. As passionate linguists ourselves, we've embraced the opportunity to share our entusiasm and experience with young people. It's been extremely gratifying to show how languages can be the springboard to a stimulating career in PR and marketing.', says Alison Dwyer, PR Director

 

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