Attract more overseas visitors!
Continue to improve the way in which you market your business abroad and the way in which you communicate with overseas visitors.
Cultural and language skills are beneficial in:
- Hotel Reception, for staff welcoming guests, taking bookings and dealing with enquiries
- Tourist attractions, for staff dealing with enquiries and for tourist guides
- Restaurants, for staff at reception, waiting at tables and taking bookings
Cultural awareness will avoid potential barriers and embarrassment when dealing face-to-face with visitors from overseas markets.
Body language is particularly relevant in the context of hotels and restaurants given that people from different cultures will address hotel reception staff and waiters in restaurants in different ways, in varying degrees of formality and will expect to be addressed accordingly.
Benefits of cultural awareness in tourism
Cultural and intercultural awareness of specific international markets is vital. It will give you relevant information on etiquette as well as a good understanding of the people you may encounter when welcoming with visitors from those markets.
Intercultural competence skills will equip you to work effectively in multilingual and multicultural teams. It can make all the difference in a whole range of business transactions.
Benefits of language skills in tourism
Being capable in languages demonstrates adaptability and flexibility, which creates a favourable first impression. That means business will come your way rather than to your competitors.
Benefits of translation for tourism
Professional translators can be engaged for the translation of promotional literature, safety instructions for hotel guests, directions to popular tourist attractions, etc.
Benefits of website translation and localisation
The translation and the localisation of your website means attuning it to cultural expectations. It will help you promote your services more successfully in overseas markets and attract more visitors. The choice of languages will depend on the markets you are targeting.
RLN NW provides free guides on commissioning services from language professionals and cultural briefing consultants.
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